A trainer from Integrated Alliances came to my work a few weeks ago and showed us how to use LinkedIn effectively. I'm convinced!

As trade show specialists (and I am one), we tend to feel isolated and are often the only person in our company managing the trade show function. We crave connecting with other trade show and event specialists. With LinkedIn, we're now able to connect with other 24/7, 365 days a year so quickly and easily it's not even funny. I love the fact that you can set up your profile and send out a request for help in about 10-15 minutes. Sure, your profile isn't complete, but if you can access a LinkedIn group or find a discussion group like Event Marketing, you're set!

Imagine using TripIt to see where colleagues are travelling to and then realizing you'll be in that city, too, during the same dates. You might be able to share a cab or have dinner with that same friend. Need something for your trade show set up and just can't seem to find it ? Get on LinkedIn and see if someone in your LinkedIn Group or discussion area can help. The possibilities are endless! If you haven't tried it, do it now, you won't regret it. Visit my profile at www.linkedin.com/in/tradeshowmaven